Our readers should remember the first crowdfunding campaign by Unbelievable Testing Laboratory officially launched in June 2013 on Kickstarter. THE UT.LAB is a mix of industrial designers, ceramic artists, logistics specialists, and serial entrepreneurs who are keen on science, design and footwear. Today they are changing the way footwear is brought to market, again.
The LIGHT WING shoes were being shipped to 57 countries, touching every continent except Antarctica. You can hardly remember any other successful footwear crowdfunding campaign launch not only on Kickstarter, but on all other crowdfunding platforms.
The next step in the evolution of THE UT.LAB has already begun on Crowdtilt. The initial startup’s goal to change the way footwear is brought to market is remained the same. Instead of spending hundreds of thousands of dollars on manufacturing shoes ahead of time, and guessing what the market wants, THE UT.LAB wants to let you help them decide what shoes they will be bringing to market in 2014.
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