Google: Working with Information on a Professional Level

Google’s mission is to organize the world’s information and make it universally accessible and useful.


Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine called BackRub that used links to determine the significance of individual webpages.

For all its users Google provides high quality software and services. Because of modern technologies that are used by the company, work with Google becomes intuitive. This means, that with Google, your everyday surfing in the Internet becomes more convenient. Google has become prosperous and worldwide known because the company cares about its staff.

For example, Google has taken the ‘suggestion box’ a step further, by encouraging staff to submit ideas and allowing colleagues to comment on and rate them. Staff can also submit code for projects being run by other teams – such as a feature enhancement – without asking permission, and have the code incorporated into the testing process.

People in Google have up to 20 % of the time to ’play’ with ideas and initiatives which might be of interest to the customers. There is also a wonderful physical environment – the Googleplex where people are provided with free food, coffee and ‘play areas’. Typically, half of all new products and features result from ‘personal project’ time.

Google provides a wide variety of tools for businesspeople. These programs form the backbone of the company’s own business; they’ve also enabled entrepreneurs and publishers around the world to grow theirs. Its advertising programs range from simple text to bright media ads, help businesses find clients, and help publishers make money. Google also provides cloud computing tools for businesses that help organizations be more productive.

With such products like Chrome and Android, Google strives for making its customers’ lives more simple and comfortable. Google is committed to the open web, because the company wish to make it easier for developers to contribute to the online world.

Much of Google’s success derives from a business strategy, which is described by specialists as ‘ubiquity first, revenues later’. What is the secret behind Google‘s capacity to innovate successfully? Commentators frequently mention the freedom Google gives to its staff to work on projects of their own choice, and the relaxing and pleasant atmosphere created at the company’s headquarters.

However, this is not the only way Google promotes innovation. Another key component is Google’s technology platform. The emphasis is on creating, multiple potentially useful offerings and letting the market decide. There is no need for Google to do market surveys to forecast trends: the information is in Google’s database.

The web has enormously changed since Google appeared, but one thing is remained – belief in the endless possibilities of the Internet itself.